We developed a logo and identity for Away Travel. The main idea of the logo is the path that each tour participant takes, the path within themselves. We based our design on the clients' worldview and their ideas about the tour: mountains, the spirit of travel, adventures, freedom, and ascent. The road leading to the goal.
The logo's detailing is a road that winds through forests and mountains. The logo contains an eagle – a free and freedom-loving bird, an observer, a guide during the journey. A symbol of safety and security, conveying the idea that you are in safe hands throughout the journey.