In April 2022, a client approached us with the idea of opening a French cuisine restaurant with a modern interpretation in the center of Riga. The idea was presented in written form on paper. We were tasked with developing a complete brand identity package, including a logo, name, landing page, and marketing strategy.
We proposed the following color palette – red, gold, and black, where each color separately and their combinations symbolize chic, sophistication and elegance, as well as reflecting France, love, and passion. For contrast, we chose a pastel shade – beige. We selected three fonts - using Cormorant Garamond and Mulish Regular as the basis, adding accents with Harista.
The FRANCHIE logo is concise, stylish, and catchy. "Franchie" in white on a red background – we played with accents and contrast.