Social media for NOMAD restaurant

In 2022, NOMAD, an ambitious Pan-Asian cuisine project, opened in Riga. A stylish restaurant with more than 120 seats, divided into two zones - Mediterranean and Asia-Pacific.

Our main task was to include the restaurant in the list of Riga's most popular restaurants. We conducted several introduction sessions, analysed the competitive environment and came up with unique accents for the restaurant. We also prepared a promotion strategy for the coming year.

Our team organised several photo and video shoots, planned social media content, positioning and design. Promotional materials were created for targeted social media advertising, as well as animated banners for upcoming events. Influencer marketing campaigns and integrations were implemented in partnership with popular news portals and magazines.

We created an adaptive landing page with an easy-to-use table booking system. We gathered a semantic core based on the main search queries, performed semantic clustering and prepared further advertising on the Google Ads platform. We also took care of SEO optimisation for search engines, based on the previously developed keyword semantics.