Visual Identity for INDEMAND

Indemand is an IT and marketing recruitment company. Young and ambitious founders, whose views and sentiments absolutely coincide with the mission of our company have become our clients

Our main task was to create a turnkey business package. We designed the company's logo, including future branding. The colour scheme was based on a purple hue, a reference to unconventional, modern and creative thinking in the progressive field of human resources. When choosing the typography, we used Futura Bold and Nunito Sans Regular fonts.

The team created a semantic core with further clustering based on all keywords relevant to the markets of interest. Based on the semantics, the following set was created