Social Media for Unagi Inu restaurant

Youth restaurant of Japanese cuisine UNAGI INU. The target audience of this restaurant is young people aged 16 to 35. The concept and menu of the restaurant are based on Japanese anime culture. Most of the dishes on the menu you will surely recognize from popular anime and manga.
Our main task was to create a unique positioning for this restaurant on social media. For visualization, we used the style of Japanese comics. We aimed to turn a boring and predictable feed into a kind of comic book with a unique scenario featuring popular characters and positions presented by the restaurant.

The idea turned out to be extraordinary and bold. The unique style, which has become the hallmark of the restaurant, has an excellent response and attracts new visitors.
"No matter what story you're telling, the key is to make your customer a hero"
Let's make waves
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